Bridget Lamont named CMO
Loyalty NZ announces that Bridget Lamont has been appointed CMO.
Fly Buys won gold at the 2016 CAANZ Beacon Awards for the Best Use of Data. The digital marketing campaign uses dynamic re-targeting banners to drive highly relevant messaging. This campaign has played a key role in our rewards marketing strategy and continually drives effective results.
The entry was called 'Preaching to the 'Almost' Converted' and was recognised in these categories: GOLD - Most Effective, GOLD - Best use of Data, and SILVER - Best use of Technology.
Special mention goes to Mary Direen, our Rewards Marketing Manager for leading this campaign.
Check out what the judges thought of our entry here.