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Fly Buys won gold at the 2016 CAANZ Beacon Awards for the Best Use of Data. The digital marketing campaign uses dynamic re-targeting banners to drive highly relevant messaging. This campaign has played a key role in our rewards marketing strategy and continually drives effective results.

The entry was called 'Preaching to the 'Almost' Converted' and was recognised in these categories: GOLD - Most Effective, GOLD - Best use of Data, and SILVER - Best use of Technology.

Special mention goes to Mary Direen, our Rewards Marketing Manager for leading this campaign.

Check out what the judges thought of our entry here.

Published by:
16th May 2016

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