Bridget Lamont joins Loyalty NZ as CMO
Bridget Lamont is joining Loyalty New Zealand as Chief Marketing Officer (CMO), a new role reporting to CEO, Lizzy Ryley. Bridget joins Loyalty NZ after a successful 13-year career with Progressive Enterprises where she held a variety of roles in marketing, loyalty, data driven communications, brand strategy and customer insights. Bridget led the Countdown marketing team as General Manager Marketing from October 2011, driving the relaunch of the Onecard loyalty programme in partnership with AA Smartfuel in 2016. Bridget and her team also won the 2016 Keith Norris Direct Marketing Organisation of the Year award for their best in class personalised communication programmes.
Loyalty NZ CEO, Lizzy Ryley, says “we are hugely fortunate to have someone of Bridget's calibre joining us. Bridget has been instrumental in some of the most significant changes in loyalty in New Zealand. Her depth of experience and understanding of the pace and demands of both retail and services businesses, which is important to many of our coalition partners, as well as her strategic leadership, will be a key asset to Loyalty NZ as we move forward.”
Bridget is excited to be joining the Loyalty NZ team and describes the role as the ideal blend of loyalty programme management, data-driven marketing and purpose-led brand building. “I have been involved in, and worked with, loyalty programmes and customer data most of my career and it is thrilling to have the opportunity to join New Zealand’s pre-eminent loyalty coalition and help drive business value for the coalition and their customers. I can’t wait to be part of the team that sets out to delight New Zealanders every day through the Fly Buys programme!" Bridget will commence with Loyalty NZ in late June 2018.