leadership colour Leadership Team

Bridget joined Loyalty in June 2018 to lead our customer and marketing portfolio, with responsibility for the Fly Buys Brand and customer proposition, Rewards, Customer Experience, Product & Innovation, Strategic Communications, and Fly Buys marketing activity for our Client network.

Bridget has spent over 20 years bringing pragmatic and meaningful customer communications and experiences to life through the use of data, derived primarily from loyalty programmes. She has spent a long time immersed in the retail sector, with 13 years at Countdown driving brand, promotional, media, customer insight, loyalty and 1:1 communications strategy and implementation.

A self-confessed foodie, Bridget claims to make a spectacular bacon and egg pie, and lives in Auckland with her partner and two crazy cavoodle puppies.

Published by:
6th July 2018

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