Rebecca Barnett - Rookie Marketer of the Year
Loyalty NZ's Rebecca Barnett crowned 2018 Rookie Marketer of the Year at the TVNZ–NZ Marketing Awards
The team that run Fly Buys Crew walked away as winners in the B2B category for the Fly Buys Crew Education and Advocacy initiative for the second year in a row.
Fly Buys Crew is a loyalty programme designed specifically for employees of Fly Buys partners and offers them extra deals and points for completing quizzes that increase their understanding of Fly Buys and advocate for it at the point of sale.
Fly Buys Crew was developed to create a positive change in the customers’ spending behavior and the goal was to prove that increased engagement by frontline staff in the Fly Buys progamme would ultimately lead to a better customer experience.
Judges commented that Fly Buys was “… an established player that faced a serious disruption to its business [and] came up with a unique way to gain the insights needed to formulate a plan, executed it cleverly and have used it to change the way they do business with partners and helped develop their partners’ businesses as well as theirs.”
Loyalty NZ are really pleased with the outstanding performance of our industry-leading teams.
Click here to view all the winners from the 2018 TVNZ-NZ Awards.