Fly Buys has won at the CAANZ Beacon Awards this year for our digital marketing campaign that uses dynamic re-targeting banners to drive highly relevant messaging. This campaign has played a key role in our rewards marketing strategy and continually drives effective results.
The entry was called 'Preaching to the 'almost' converted and was recognised in these categories: GOLD - Most Effective, GOLD - Best use of Data, and SILVER - Best use of Technology.
Special mention goes to Mary Direen, our Rewards Marketing Manager for leading this campaign.
Check out what the judges thought of our entry here.