We’re always trying to be innovative and experiment with fun stuff in the Loyalty office – one project born out of this creativity, and the need to help fill empty stomachs, was Alice.
Alice was invented as a prototype to start testing a strategy to get rewarded faster - i.e. Small rewards that wouldn't necessarily appear in our rewards shop but allow customers feel rewarded faster. Savoury snacks, drinks and sweet treats fill this machine with the idea being that a simple scan of your Fly Buys card will gain you a choice of treat. Easy.
Why Alice you may ask? – Why not? - Well actually there is a small connection to Alice in wonderland and the quirky ‘eat me’, ‘drink me’ theme. With a bright red curtain and her name in lights, Alice is a fun installation in the Loyalty office.