Chief Customer & Strategy Officer
Bridget is an experienced marketing leader with over two decades of experience driving business results through relevant and valuable consumer marketing communications programmes and platforms.
She joined Loyalty NZ in June 2018 to lead our customer and marketing portfolio, assuming responsibility for the Flybuys brand and customer proposition, rewards, customer experience, product and innovation, strategic communications, and Flybuys marketing activity for our client network.
Bridget has extensive experience in the retail sector, with 13 years at Woolworths NZ (Countdown supermarkets) driving brand, promotional, media, customer insight, loyalty and 1:1 communications strategy and implementation. Her team won the 2016 Keith Norris Direct marketing Organisation of the Year award.
She has also held roles at NZ Post, SkyCity Entertainment Group and Ezibuy.
A self-confessed foodie, Bridget claims to make a spectacular bacon and egg pie, and lives in Auckland with her partner and two cavoodles.