About Us

Launched in 1996, Loyalty New Zealand is New Zealand’s expert on customer loyalty. We specialise in the clever use of big data to help Kiwi businesses know more about what their customers want from them, and how they can best deliver it.

We’re most famous for the Fly Buys programme, which has over 2.4 million cardholders across 74% of New Zealand households, and partners with 50 industry-leading brands.

LAB360, our specialist data analytics and insights business, helps companies use data in clever ways to finesse their business strategy and get outstanding results.

Doing this field-leading work is our expert team of analysts, marketers, data miners and designers. We’ve got a team of more than 90 across our Auckland and Wellington offices, plus a customer service centre for our members.

Backing up the Loyalty New Zealand team are our major shareholders: New World (Foodstuffs), State (IAG), BNZ and Z Energy.

Find out more about Fly Buys

Find out more about LAB360

Latest News

Record number of Loyalty points used in December

More Fly Buys points than ever were spent this Christmas, according to new data from Loyalty New Zealand. The figures show Fly Buys customers redeemed more than $11 million worth of rewards during...

Fly Buys sees Clearly now

The world's largest online optical store Clearly.co.nz is now offering Fly Buys points on contact lenses, eyeglasses, sunglasses and accessories. The online retailer, which launched in New Zealand in...

Latest Vacancies

Campaign Specialist (Fixed Term 12-month contract)

Fly Buys is going places Want to come along for the ride? Loyalty New Zealand is a market leader in loyalty programmes, customer insight and analytics and we're on an exciting growth path.  Our...