New Zealand’s expert on customer loyalty.
Leadership Team
Lizzy Ryley
CEO
Lizzy comes to us with extensive experience in the creation of innovative customer experience strategies that are both pragmatic and commercial. She has an excellent knowledge of contemporary marketing methods, including leveraging customer data, customer relationship management, digital marketing, social media, web services and campaigns.
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Our Work
Fly Buys gives it’s catalogue a Magazine makeover
Introducing Reward
Reward is the Fly Buys lifestyle magazine showcasing brand new rewards and helping New Zealander's create the great kiwi lifestyle.
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Our Work
Fly Buys Pumped has arrived!
Buy fuel on a selected Pumped Day to get bonus Fly Buys points and an exclusive fuel discount.
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Our Work
It's on your wishlist!
Fly Buys has launched a new email approach developed with 1-1 agency, JustOne.
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Leadership Team
Dave Mansfield
Chief Customer Officer
Dave leads all the client related activities, including managing the account servicing and marketing services teams and brand and the in-house creative design capabilities.
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Our Work
Fly Buys Boosts Reward Redemptions with Data-Driven Creative
Fly Buys won gold at the 2016 CAANZ Beacon Awards for the Best Use of Data.
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Leadership Team
Paula Keene
Chief Technology Officer
Paula joined Loyalty NZ in 2008 and has worked in IT Management and Head of Architecture roles, before taking on the CTO role. Her key area of focus is making sure that Loyalty NZ are running on the best technology stack possible, and are continuing to take advantage of emerging and innovative technologies that enable competitive edge.
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Our Staff
Christina Mossaidis
Head of Marketing
After having thrived in advertising agencies such as Saatchi & Saatchi and Ogilvy & Mather for over a decade, Christina has returned client side, to make Loyalty NZ and Fly Buys more meaningful to Kiwis and the businesses who use it. Developing our core purpose of ‘making life more rewarding’ in ways that will re-engage, engage and generate customer activity for us and our clients. Christina is curious, loves to learn and explore new ideas and puts the customer at the heart of everything she does. Being of Greek heritage, family and friends are very important to her, as are her two boxer dogs Charlie and George. Christina likes to travel regularly, this year’s trip is to Las Vegas to get married (not an Elvis drive-through chapel) and then on to Europe.
Our Work
New Fly Buys card designs introduced for 2016
New Zealand artists create custom artwork for Fly Buys
Fly Buys bought out some brand new cards in time for our 20th birthday. We are very lucky to have five great New Zealand artists create custom artwork for our Fly Buys cards so you can enjoy getting it out of your wallets. The hardest thing will be picking which one to get!
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Leadership Team
Angela Leong
Chief Financial Officer
Angela joined Loyalty in late 2015 from the NZ Racing Board. She’s held a number of senior roles in corporate and financial services sectors, predominately within the areas of finance or programme/project management.
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Leadership Team
Hamish Mitchell
Chief Strategy & Growth Officer
Hamish joined Loyalty NZ in September 2014 in the newly formed role of GM Customer Value, and is now Chief Strategy & Growth Officer responsible for leading the company’s transformation into a customer-led organisation.
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Leadership Team
David Webb
Chief Operating Officer
David leads the legal, information security and operational teams at Loyalty, responsible for commercial contracts, ensuring the company complies with all its obligations under marketing laws and the Privacy Act, minimising risk associated with information, and the smooth running of the systems that process Fly Buys points.
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Leadership Team
Adéle Pieterse
GM People and Talent
Adéle is responsible for developing and implementing best practice HR strategies and systems, which includes recruitment, performance management, employment relations, change management, payroll, remuneration and HR policy.
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Our Work
Crew Quiz
Recently, we put our Crew’s Fly Buys Knowledge to the test with the Fly Buys Crew Quiz.
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Our Stories
Rewarding kiwis everyday
Nothing feels better than giving
Every day is different in the Loyalty NZ office, but one thing that stays the same is the focus on surprising and delighting our customers for things they do anyway.
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Our Work
Points + Cash
Points and cash gives choice to customers
Points + Cash is a valuable addition to the Fly Buys Programme.
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Our Staff
Jennifer Wilkinson
Campaign Manager
Jen is a passionate marketer, delivering data driven campaigns for some of Fly Buys biggest partners. Hailing from the UK, Jen moved to NZ to immerse herself in all the outdoor adventures this cool little country has to offer. When she’s not using data insights to bring campaigns to life, you’ll find Jen climbing a rock face, riding NZ’s bike trails, or on an epic hike. Inside and outside of Loyalty she’s ready to face any challenges that come her way.
Our Staff
Daniel Mills
Rewards Commerical Manager
Sitting, standing or staring at nature Dan is constantly thinking about deals for the Fly Buys store . He loves to work with our suppliers to get great deals and brands for our customers. In his spare time he barters with shops for better deals. When he plays shops with his children he forces them into receivership. At monopoly he is never the banker but still always wins. He is even known to get a discount on a happy meal, so shrewd are his skills. When not working on delivering better deals for our customers he enjoys reading, but only spreadsheets…
Our Staff
Fiona Hicks
Head of Customer Experience
Fi’s that person that friends rely on to research everything and find the best option and deal, so has lots of first-hand experience! A little bit of a data geek (don’t tell anyone), she combines insight with channels and content to create the end to end Fly Buys customer experience.
Our Staff
Grant Reid
Business Director
Grant Reid spent his formative years in Pokeno, just south of Auckland. Life for him has been uphill since then. When he’s not ‘making it happen’ for his clients, Grant is most likely to be tending his charcoal BBQ, being told how the world really works by one or both of his sons, or gazing at his action figure. Yes, Grant has an action figure of himself! A Psychology major, Grant could also have a strong future in the arts, with his dance moves an annual highlight at the staff Christmas party each year.
Our Staff
Fiona Duffy
Front End Web Developer
Hailing from Glasgow, Scotland, Fiona has had a colourful career to date. With a background in Visual Merchandising and a stint in the art department of the Hobbit movies, Fiona changed direction completely and retrained as a web developer. When she’s not working on the Fly Buys website she’s working hard in her garden, or revamping old furniture.
Our Staff
Matt Moes
Applications Architect
Matt is a dab hand at a lot of things. Table tennis, snow boarding, coffee making and his job working on architectural solutions for Loyalty NZ. With lots of exciting projects on the go at any one time, Matt likes to unwind with the occasional motorcycle track day and cheeky trip to his favourite place on earth - Wanaka.
Our Staff
Marlene Reddy
Technical Test Analyst
Marlene started her Loyalty career as an Operations Administrator, before deciding to make the move to the exciting world of software testing. The allure of problem solving is what drove her to this role. Her job involves testing the Fly Buys website and all the applications that support the FB program. NZ is the third country she has called home, the earlier being Fiji and American Samoa. Marlene has an interest in astrophysics and you'll find her gazing at the stars in her spare time.
Our Staff
Ramya Karunakaran
Technical Test Analyst
Ramya hails from the land where Kollywood & Chennai Super Kings were born. She joined the testing team a couple of years ago and enjoys the opportunity to work on various projects. She has interest in baking and loves a jig along with her 1 year old who loves dancing as much as her mother.
Our Staff
Angela Schlabitz
Senior Data Warehouse Developer
As a DW developer and the team’s scrum master, Angela ensures the database runs smoothly making data available for reports, campaigns and analytics. Ange is passionate about the outdoors and decided to make the most of what Wellington has to offer: the wind. After work she loves cycling back home, or better yet, to her boat Myrdinn. She'll soon be sailing her house around Wellington harbour.
Our Staff
Kate Dickenson
Talent Coordinator & Office Manager
Wearing two hats, Kate is our Talent Coordinator and Wellington Office Manager. Her OCD is a bonus - making sure everything is shipshape in the office. Along with generally making sure the office doesn’t implode and candidates make it to interviews on time, she can be found wrangling meeting rooms, keeping a ready supply of coffee beans on hand, arranging gelato shouts and more. She loves travelling, photography and never leaves home without a book.
Our Staff
Peter Roxburgh-King
Head of Products
Pete is best known at Loyalty by his official title of The Lord long before Scott Disick stole the title. Pete spends his days in discussions working out how to drive the Fly Buys programme into the future while poking fun at life with his team mates, let’s face it Pete’s a laugh riot! Pete loves fast cars, great wine and amazing friends, feels like I should say the wind in his hair and walks along sandy beaches about now?