About Us

Loyalty New Zealand is a specialist loyalty marketing organisation that helps New Zealand businesses know more about what their customers want from them.

We’re most famous for the Fly Buys programme, one of the most successful loyalty coalitions in the world. Partnering with more than 45 industry-leading brands, we have 74% of New Zealand households involved.

While Fly Buys is undoubtedly the jewel in Loyalty New Zealand’s crown, it’s not all we do.

The newest string in our bow is LAB360, Loyalty New Zealand’s data, analytics and insights agency. LAB360 helps companies with customer intelligence (using data in clever ways to find out what really makes your customers tick), loyalty strategy and customer management.

Behind every great loyalty marketing organisation is a synchronised team of analysts and marketers, data miners and designers. We’ve got a team of more than 80 split across our Auckland and Wellington offices, plus a customer service centre to answer the calls and emails of our members.

Backing up the team at Loyalty New Zealand are our major shareholders, who have hugely successful New Zealand brands: New World (Foodstuffs), State (IAG), BNZ and Z Energy.

Find out more about Fly Buys

Find out more about LAB360