Flybuys - NZ's Favourite Loyalty Programme

In 1996, Loyalty NZ launched Flybuys, a loyalty programme that changed the way New Zealanders shopped.

With over three quarters of Kiwi households taking part and 98% brand awareness, Flybuys has proven to be one of the most successful loyalty programmes in the world.

It’s a brilliantly simple formula: members collect Flybuys when they shop with our partners and then redeem those points for the rewards they want - Flybuys Points to spend in the Store, New World Dollars to save on groceries, or extra fuel discounts from Z and Caltex.  Flybuys members get the freedom to choose.

Members get instant benefits too. Discounts and bonus offers at businesses around New Zealand, and every Flybuys member receives a discount on Fuel at Z and Caltex, no matter what reward currency they choose.  

The genius of Flybuys is that everyone wins: our members get to choose the reward currency they want (Points, fuel discounts or grocery dollars) just for doing what they do every day, and our partners receive precise and valuable information about their customers that gives them an edge over competitors.

To find out more about the benefits of Flybuys and how your business can get involved, please contact