Launched in 1996, Loyalty New Zealand is New Zealand’s expert on customer loyalty.

We specialise in the clever use of data to help Kiwi businesses know more about their customers. Loyalty NZ is best known for the Fly Buys programme, New Zealand’s most loved loyalty programme.

The Fly Buys programme has 2.8 million cardholders across 80% of New Zealand households.

At Fly Buys, our members receive over 900,000 rewards every year, and hundreds of thousands of members receive discounts on fuel and groceries through Pumped and New World Clubcard. 

LAB360 is Loyalty NZ’s specialist data analytics and insights business, helping companies use data in clever ways to finesse their business strategy and get outstanding results.  

 

 

Lizzy Ryley CEO Loyalty NZ2 2019
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Leadership Team

Lizzy Ryley

CEO

Lizzy comes to us with extensive experience in the creation of innovative customer experience strategies that are both pragmatic and commercial. She has an excellent knowledge of contemporary marketing methods, including leveraging customer data, customer relationship management, digital marketing, social media, web services and campaigns.
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Allan Wong Kam Chief Financial Officer Loyalty NZ1 2019
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Leadership Team

Loyalty NZ appoints new CFO

Chief Financial Officer

Loyalty NZ are delighted to announce that Allan Wong Kam will be joining the executive team as Chief Financial Officer.
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Bridget Lamont Chief Marketing Officer Loyalty NZ2 2019
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Leadership Team

Bridget Lamont

Chief Marketing Officer

Bridget joined Loyalty in June 2018 to lead our customer and marketing portfolio, with responsibility for the Fly Buys Brand and customer proposition, Rewards, Customer Experience, Product & Innovation, Strategic Communications, and Fly Buys marketing activity for our Client network.
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Paula Keene Chief Technology Officer Loyalty NZ3 2019
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Leadership Team

Paula Keene

Chief Technology Officer

Paula joined Loyalty NZ in 2008 and has worked in IT Management and Head of Architecture roles, before taking on the CTO role. Her key area of focus is making sure that Loyalty NZ are running on the best technology stack possible, and are continuing to take advantage of emerging and innovative technologies that enable competitive edge.
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David Webb Chief Operating Officer Loyalty NZ2 2019
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Leadership Team

David Webb

Chief Operating Officer

David leads the legal, information security and operational teams at Loyalty, responsible for commercial contracts, ensuring the company complies with all its obligations under marketing laws and the Privacy Act, minimising risk associated with information, and the smooth running of the systems that process Fly Buys points.
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Adele Pieterse Chief People Culture Officer Loyalty NZ1 2019
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Leadership Team

Adéle Pieterse

Chief People and Culture Officer

Adéle is responsible for developing and implementing best practice HR strategies and systems, which includes recruitment, performance management, employment relations, change management, payroll, remuneration and HR policy.
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Brian Ferris Loyalty NZ CDAO small
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Leadership Team

Brian Ferris

Chief Data and Analytics Officer

Brian Ferris will be joining Loyalty NZ as Chief Data and Analytics Officer
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Our Stories

Rebecca Barnett - Rookie Marketer of the Year

Loyalty NZ's Rebecca Barnett crowned 2018 Rookie Marketer of the Year at the TVNZ–NZ Marketing Awards
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Dave Mansfield Chief Partnerships Transformation Officer Loyalty NZ3 2019
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Leadership Team

Dave Mansfield

Chief Partnerships and Transformation Officer

Dave leads all the client related activities, including managing the account servicing and business development team.

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