Launched in 1996, Loyalty New Zealand is New Zealand’s expert on customer loyalty.
We specialise in the clever use of big data to help Kiwi businesses know more about what their customers want from them, and how they can best deliver it.
We’re most famous for the Fly Buys programme, which has over 2.4 million cardholders across 74% of New Zealand households, and partners with 50 industry-leading brands.
LAB360, our specialist data analytics and insights business, helps companies use data in clever ways to finesse their business strategy and get outstanding results. Doing this field-leading work is our expert team of analysts, marketers, data miners and designers.
We’ve got a team of more than 90 across our Auckland and Wellington offices, plus a customer service centre for our members. Backing up the Loyalty New Zealand team are our major shareholders: New World (Foodstuffs), State (IAG), BNZ and Z Energy.
Join Fly Buys GO
Great news! Your business can now be part of NZ’s favourite loyalty programme. Now your business can reward your customers with Fly Buys points.
Dave is currently the acting CEO and leads all the client related activities, including managing the account servicing and marketing services teams and brand and the in-house creative design capabilities.
Chief Technology Officer
Paula joined Loyalty NZ in 2008 and has worked in IT Management and Head of Architecture roles, before taking on the CTO role. Her key area of focus is making sure that Loyalty NZ are running on the best technology stack possible, and are continuing to take advantage of emerging and innovative technologies that enable competitive edge.
Head of Marketing
After having thrived in advertising agencies such as Saatchi & Saatchi and Ogilvy & Mather for over a decade, Christina has returned client side, to make Loyalty NZ and Fly Buys more meaningful to Kiwis and the businesses who use it. Developing our core purpose of ‘making life more rewarding’ in ways that will re-engage, engage and generate customer activity for us and our clients. Christina is curious, loves to learn and explore new ideas and puts the customer at the heart of everything she does. Being of Greek heritage, family and friends are very important to her, as are her two boxer dogs Charlie and George. Christina likes to travel regularly, this year’s trip is to Las Vegas to get married (not an Elvis drive-through chapel) and then on to Europe.
Chief Financial Officer
Angela joined Loyalty in late 2015 from the NZ Racing Board. She’s held a number of senior roles in corporate and financial services sectors, predominately within the areas of finance or programme/project management.
Chief Strategy & Growth Officer
Hamish joined Loyalty NZ in September 2014 in the newly formed role of GM Customer Value, and is now Chief Strategy & Growth Officer responsible for leading the company’s transformation into a customer-led organisation.
Chief Operating Officer
David leads the legal, information security and operational teams at Loyalty, responsible for commercial contracts, ensuring the company complies with all its obligations under marketing laws and the Privacy Act, minimising risk associated with information, and the smooth running of the systems that process Fly Buys points.
GM People and Talent
Adéle is responsible for developing and implementing best practice HR strategies and systems, which includes recruitment, performance management, employment relations, change management, payroll, remuneration and HR policy.
Rewarding kiwis everyday
Nothing feels better than giving
Every day is different in the Loyalty NZ office, but one thing that stays the same is the focus on surprising and delighting our customers for things they do anyway.
Jen is a passionate marketer, delivering data driven campaigns for some of Fly Buys biggest partners. Hailing from the UK, Jen moved to NZ to immerse herself in all the outdoor adventures this cool little country has to offer. When she’s not using data insights to bring campaigns to life, you’ll find Jen climbing a rock face, riding NZ’s bike trails, or on an epic hike. Inside and outside of Loyalty she’s ready to face any challenges that come her way.
Rewards Commerical Manager
Sitting, standing or staring at nature Dan is constantly thinking about deals for the Fly Buys store . He loves to work with our suppliers to get great deals and brands for our customers. In his spare time he barters with shops for better deals. When he plays shops with his children he forces them into receivership. At monopoly he is never the banker but still always wins. He is even known to get a discount on a happy meal, so shrewd are his skills. When not working on delivering better deals for our customers he enjoys reading, but only spreadsheets…
Head of Customer Experience
Fi’s that person that friends rely on to research everything and find the best option and deal, so has lots of first-hand experience! A little bit of a data geek (don’t tell anyone), she combines insight with channels and content to create the end to end Fly Buys customer experience.
Grant Reid spent his formative years in Pokeno, just south of Auckland. Life for him has been uphill since then. When he’s not ‘making it happen’ for his clients, Grant is most likely to be tending his charcoal BBQ, being told how the world really works by one or both of his sons, or gazing at his action figure. Yes, Grant has an action figure of himself! A Psychology major, Grant could also have a strong future in the arts, with his dance moves an annual highlight at the staff Christmas party each year.
Front End Web Developer
Hailing from Glasgow, Scotland, Fiona has had a colourful career to date. With a background in Visual Merchandising and a stint in the art department of the Hobbit movies, Fiona changed direction completely and retrained as a web developer. When she’s not working on the Fly Buys website she’s working hard in her garden, or revamping old furniture.
Matt is a dab hand at a lot of things. Table tennis, snow boarding, coffee making and his job working on architectural solutions for Loyalty NZ. With lots of exciting projects on the go at any one time, Matt likes to unwind with the occasional motorcycle track day and cheeky trip to his favourite place on earth - Wanaka.
Technical Test Analyst
Marlene started her Loyalty career as an Operations Administrator, before deciding to make the move to the exciting world of software testing. The allure of problem solving is what drove her to this role. Her job involves testing the Fly Buys website and all the applications that support the FB program. NZ is the third country she has called home, the earlier being Fiji and American Samoa. Marlene has an interest in astrophysics and you'll find her gazing at the stars in her spare time.
Technical Test Analyst
Ramya hails from the land where Kollywood & Chennai Super Kings were born. She joined the testing team a couple of years ago and enjoys the opportunity to work on various projects. She has interest in baking and loves a jig along with her 1 year old who loves dancing as much as her mother.
Senior Data Warehouse Developer
As a DW developer and the team’s scrum master, Angela ensures the database runs smoothly making data available for reports, campaigns and analytics. Ange is passionate about the outdoors and decided to make the most of what Wellington has to offer: the wind. After work she loves cycling back home, or better yet, to her boat Myrdinn. She'll soon be sailing her house around Wellington harbour.
Talent Coordinator & Office Manager
Wearing two hats, Kate is our Talent Coordinator and Wellington Office Manager. Her OCD is a bonus - making sure everything is shipshape in the office. Along with generally making sure the office doesn’t implode and candidates make it to interviews on time, she can be found wrangling meeting rooms, keeping a ready supply of coffee beans on hand, arranging gelato shouts and more. She loves travelling, photography and never leaves home without a book.
At work Elna spends her time on ensuring all transactions make it into our financial system and everything lands in the right spot. Elna loves travelling and exploring and has traveled to many exciting places. As an accountant this is always done on a tight budget but she put no limits on fun!
Head of Products
Pete is best known at Loyalty by his official title of The Lord long before Scott Disick stole the title. Pete spends his days in discussions working out how to drive the Fly Buys programme into the future while poking fun at life with his team mates, let’s face it Pete’s a laugh riot! Pete loves fast cars, great wine and amazing friends, feels like I should say the wind in his hair and walks along sandy beaches about now?