Winner B2B Category
TVNZ-NZ Marketing Awards 2018
We’re proud to say that, thanks to the success of our Flybuys Crew Education and Advocacy campaign, this was our second year in a row taking home the B2B category at the TVNZ-NZ Marketing Awards.
So what is Flybuys Crew? It is a loyalty programme designed specifically for employees of Flybuys partners. We offer them extra deals and points for completing quizzes that increase their understanding of Flybuys, and for advocating for it at the point of sale.
Flybuys Crew was developed to create a positive change in customers’ spending behaviour, with the goal of proving that increased engagement by frontline staff in the Flybuys programme would ultimately lead to a better customer experience.
Judges commented that Flybuys was “...an established player that faced a serious disruption to its business [and] came up with a unique way to gain the insights needed to formulate a plan, executed it cleverly and have used it to change the way they do business with partners and helped develop their partners’ businesses as well as theirs.”