News

For all media enquiries, contact:

mediaenquiries@loyalty.co.nz

  • 8th October 2020

    What's the return on investment of loyalty marketing?

    As the Covid-19 recession continues to bite, your organisation is probably looking hard at where you can save costs. And it’s a fair bet marketing spend has been one of the focus areas. Fair enough – boards and executive teams  are being forced to identify the highest return on investments, marketing spend included.

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  • 8th September 2020

    What happiness can teach us about marketing

    To support the relaunch of Flybuys in June, Loyalty NZ commissioned a study into the state of happiness in New Zealand. The research, which was carried out by Colmar Brunton in January and then repeated in May, revealed 72 percent of New Zealanders felt happy in May, compared with 69 percent at the start of the year.

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  • 30th July 2020

    Harnessing data in a post Covid world

    Speaking at the Marketing Association’s recent ‘Smarter Data’ conference, Loyalty NZ’s Chief Data, Analytics and Technology Officer, Brian Ferris, shared his insights into how data is transforming our world in the wake of the Covid-19 pandemic.

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  • 6th July 2020

    Flybuys Happiness Study reveals the power of small things to affect our everyday happiness

    The Flybuys Happiness Study, released in June 2020, found the challenging times since March have increased our happiness and helped us to focus on the small things that count.

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  • 30th June 2020

    Transforming Flybuys - a unique marketing challenge

    Transforming New Zealand’s most loved loyalty programme presented a unique marketing challenge for the team at Loyalty NZ.

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